DIAGEO opens new warehouse in Romania to serve 12 markets in the region

BUCHAREST, 14 September 2021 – DIAGEO, a global leader in beverage alcohol—and the owner of brands such as Johnnie Walker, Captain Morgan, Baileys, Guinness—, and FM Logistic have opened a new tax warehouse in Dudestii Noi, near Timisoara, Romania. The warehouse will serve 12 markets: Bosnia Herzegovina, Bulgaria, Croatia, Hungary, Macedonia, Montenegro, Serbia, Slovenia, Moldova, Czech Republic, Romania and Slovakia. This makes it one of Diageo’s largest warehouses in the European Union and the largest in Eastern Europe.  

“The new facility will become a key distribution hub for alcoholic beverages in the region. After opening the warehouse in Timisoara, DIAGEO will considerably shorten the delivery time for its orders. On weighted average, DIAGEO will reduce lead time for all 12 countries from 28 to 2 days, so by 93%”, stated Michael Holm, General Manager Diageo Eastern Europe. 

The new warehouse is the result of fruitful cooperation with FM Logistic, which operates a 50,000 sqm multicustomer logistics centre in Timisoara. FM Logistic’s warehouse space will be extended and the annual volume of the tax warehouse will exceed 30,000 pallets. 

“FM Logistic is proud to support the development of Diageo in Eastern Europe by taking advantage of our new tax warehouse for alcoholic beverages in Romania,” said Alexander Pavlov, FM Logistic’s country manager for Romania.

About 12.6 million litres (and over 20 million bottles) will be sent to and from the new warehouse per year. The facility is equipped with the Global Diageo Track&Trace system (called GTTS), allowing Diageo to track every bottle from the production to distributors in each country, who can also track bottles further to customers. 

About Diageo 

Diageo is a global leader in beverage alcohol with an outstanding collection of brands. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and our performance, visit us at Diageo. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

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About FM Logistic

Supporting the development of sustainable omnichannel supply chains is at the core of FM Logistic’s strategy, as illustrated in its tagline: “Supply Change”. Founded in France in 1967, the family-owned company is one of Europe’s leading supply chain services companies, serving customers in the FMCG, retail, beauty and cosmetics, industrial manufacturing and healthcare industries. 

Its services include warehousing, omnichannel fulfilment, co-packing, domestic and international transport, urban logistics operations, as well as supply chain control tower services. 

FM Logistic is active in more than 14 countries across Europe, Asia, and Latin America. It has annual revenues of about €1.4 billion and 27,200 FTE employees. 

For more information, visit us, on Twitter @FMLogistic and LinkedIn

Media Contact

FM Logistic
Cyrille Gibot
Phone: +33 6 45 99 91 58
cgibot@fmlogistic.com